Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

As technology becomes an increasingly important part of life for people across the spectrum of age, a new mobile application being developed by researchers at the University of Wisconsin-Madison aims ...

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...