Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Think about all the things vying for your attention daily. Emails, text messages, ...
As I stare at the blank Google Doc in front of me, the familiar “ping” of my email inbox sounds. Better check that, might be ...
Attention is in short supply. But don’t fret. If you’re wondering about how to increase your attention span, you’re not alone. As we lose our ability to maintain concentration, remedies for repairing ...
With Valentine’s Day on our calendars this month, most of us are scrambling to come up with some way to turn our attention away from our daily priorities to focus on a loved one. In fact, Valentine’s ...
On Monday, Donald Trump is going to take the oath of office for the second time. During his first administration, there was a question of how he wields policy in the government. The question of how he ...
Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark Smith takes a look… Metrics like reach and viewability have long been standard ...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP. Haleon, which owns Advil, Tums, Sensodyne and ...
Aristotle, 384 BC - 322 BC, noted that pleasurable activities tend to ‘destroy’ unpleasurable ones. For example, if I take pleasure in hearing flute music, I will stop doing the dishes when the ...
Ashlyn Gentry is a managing director at Human Ventures Co. In this op-ed, she says that whether we want to or not, we're living in an "attention economy" — and that it's damaging us as a global ...
Researchers looked at the way we process human gaze, focusing on the estimation of the temporal duration of social interactions. They discovered that when we make eye contact with another person, our ...