The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...

Asda has revealed the first work from Saatchi & Saatchi since newly instated chief marketer Andy Murray handed the agency the creative account earlier this year. The grocer hasn’t strayed far from ...

Asda has launched its new Christmas campaign featuring a familiar festive character, the Grinch, as the retailer says it can convert "even the biggest Christmas cynic with its outstanding product ...

Asda has launched its annual Christmas campaign, choosing this year to forgo celebrity partnerships in favor of a team of animated miniature heroes on a mission to save Christmas. Directed by ...

Asda has taken a swipe at the “celebrity-filled” campaigns of its rivals as it prepares to launch this year’s Christmas TV ad campaign. The first of two adverts, from a campaign of 20, will launch ...

Asda is trialling clickable ad technology on its own website with a view to rolling it out to third-party brand websites. The grocer has teamed up with brands as part of the pilot, which enables ...