In many brand deal contracts, there's a "usage rights" clause and influencers often negotiate higher rates when brands request these rights.

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Perpetual usage rights have become one of the most polarizing ...