Apple Doubles Down On Vision Pro With Metallica Concert Experience: But Can Rock Legends Save A $3,499 Headset That's Already Being Scaled Back?
Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was reported that the tech giant has scaled back Vision Pro production due to lower-than-expected demand. CEO Tim Cook has also admitted the headset isn't a mass-market product at its current price.
Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens. I hope you’ll help support Apple ...
Apple on Monday released the second beta of visionOS 2.4 to developers. While the update is primarily focused on ...
To start the busy month, Apple could reportedly announce the existence of the M4 MacBook Air as soon as this week, according ...
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