Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Several Amazon vans were observed in downtown Seattle with messages such as “Warning: Contents may cause happiness” and “That thing you wanted? It’s right. In. Here,” GeekWire reported. While the ...

Amazon's logo has evolved over the years, but its current design has remained largely unchanged since January 2000. However, some people are only now spotting two 'genius' details hidden in plain ...