Gucci is going racing in Formula 1 with Alpine

Austrian water purification company BWT is being replaced by Gucci as the title sponsor for the Alpine team next season.

Alpine F1 team to race under Gucci branding in 2027, meaning new colors are on the way

Luxury fashion brand Gucci will take over as title sponsor of the Alpine Formula 1 team beginning in 2027, replacing current sponsor BWT on the livery.
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Mercedes pulls out of Alpine F1 share talks over asking price

The German manufacturer will not be acquiring Otro Capital's minority stake in the Alpine Formula 1 team

Mercedes pull out of talks over Alpine buy-in

Mercedes pull out of talks to buy a minority shareholding in the Alpine team because they felt it was overpriced.

Alpine Facing Total Engine Isolation After Rumored Mercedes Customer Cull

Imagine tearing down your own house, only to realize your new landlord is already drafting up an eviction notice. That is exactly the terrifying reality Alpine might be staring down right now. According to a massive rumor floating around