The Next Web

Amazon puts Alexa inside the search bar as agentic commerce heats up

Amazon is putting Alexa for Shopping, a unified version of Rufus and Alexa+, inside the main search bar on Amazon.com.
Hosted on MSN

With new Alexa website, Amazon’s consumer AI vision finally comes together — and it’s actually useful

Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, bridging the gap between its Echo devices, mobile app, and consumer desktops. The web ...
New York Post

Amazon will reportedly use Anthropic’s AI for premium Alexa instead of its own

Amazon is turning to AI startup Anthropic to power the online retailer’s revamped Alexa when it’s released in October — rather than using its own artificial intelligence, five people familiar with ...