We’ve all seen the claims: AI makes our work easier and is going to boost productivity to unheard of levels. For example, according to PwC, AI could boost global output by 15% over the next decade.

As the capabilities of AI continue to evolve at breakneck speed, so too does the need for clear ethical guardrails to guide its development and deployment. From bias mitigation to data provenance to ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. One of the most powerful tools for advancing your career is AI.