HYBE’s African Music Push Begins With Tyla as First Artist Supported: ‘Unlimited Potential’

HYBE launches its African music strategy with Tyla as the first artist supported under a new global management partnership.

K-Pop Giant HYBE Announces Tyla Management Partnership, Platform For African Music

Tyla’s co-managers Brandon Hixon and Colin Gayle partner with K-pop giant HYBE for management and expansion into Africa as ...
NPR

Tyla is the new face of African pop. She's aiming to take over the whole world

Tyla's mission is clear. She's setting out to change the geography of pop stardom. "It's something I feel like the industry is lacking," the singer declares. "An African pop star." Fresh off a year of ...
Northcountrypublicradio.org

As African pop crests again, women are leading the second wave

Released in a span of three months, the new albums by Ayra Starr, Tems and Tyla are not merely career-making for the artists, but ground-shifting... When the emergent Nigerian singer Ayra Starr ...
The Grio

Tyla: Rising star redefining pop and music

Whether you can’t get “Water” out of your head or are just feeling curious about the youngest African artist to ever take home a Grammy, we know you’re here because you have questions about Tyla Laura ...
Variety

Tyla Takes Charge: Music’s Global Star on Rejecting the Pop Machine and Why Her Second Album Is a ‘Totally Different Vibe’

“Do you mind if I just stay in my robe?” Tyla asks, her slippers already on the floor. The 23-year-old South African pop star seems even smaller than her 5-foot-3-inch frame as she curls into the ...
Los Angeles Times

Tyla won the first African music performance Grammy. Now, ‘I really want people to go deeper.’

It’s not easy to steal the show at the Met Gala. But no one who saw the South African singer Tyla ascend the stairs in May in a one-off Balmain couture gown made of sculpted sand will ever forget it. ...