Sarah Pochin used her first Commons appearance to call for a burqa ban. Now, the Reform UK MP has made headlines again, said The Guardian, by telling a TV phone-in show that adverts contain too many ...
Broadcasters have moved data from the back end of advertising campaigns to the front. The information, once used primarily to explain performance after a campaign concluded, now determines which ads ...
It is now possible for an organisation to determine whether their advert on television is creating the desired response from consumers or not. This follows the launch of SPOT ON, a new research tool ...
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