The work from Leo Burnett UK features eight international fan-favorite menu items making their debut in the UK.

Stepping back into the world of retro food advertising feels like opening a time capsule filled with pure magic. Research ...

McDonald’s has stepped into the Upside Down with a new Stranger Things-themed Happy Meal. This box gives fans a mini ...

‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...

Usually that means app icons, print materials, websites, signage, but McDonald's advertising agencies have become masters at ...

With the Montreal Canadiens having such a good and exciting start to the season, the businesses that have had the good sense ...

After Black Lives Matter, big brands embraced diversity casting with gusto. But, say experts, much of it is just a ...

The newest meal drawing fans to the drive-thru is one of McDonald’s classics: the Happy Meal. And this time, it’s celebrating ...

To refresh your memory on this seasonal sandwich, the McRib is a pork sandwich smothered in barbecue sauce and topped with ...