Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

The brands that move now will discover what P&G, Uber and JPMorgan Chase learned: Significant portions of their budgets were never working.

As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind.

OpenAI’s first advertisers include Adobe, Target and Ford. Here is why their "common thread" reveals exactly who OpenAI thinks the average ChatGPT user is — and how to spot the ads.

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

Television advertising may be considerably less effective than published studies suggest, according to Chicago Booth’s Bradley Shapiro and Günter J. Hitsch and Northwestern’s Anna E. Tuchman. Their ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

Fox Corporation beats earnings estimates with $5.18 billion revenue, up 2% year over year as cable programming and ...