TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of "brand safety" and the launch of several new and ...

YouTube launched new AI advertising products. The products use AI to identify trends and improve ad efficiency. This can help brands target audiences and optimize campaigns more effectively. YouTube ...

Building on its growing suite of video features, LinkedIn’s new ad products and partnership with Adobe focus on helping B2B marketers and business influencers gain higher engagement and impressions, ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Three new formats will let users easily place products featured in ads in their Amazon carts, with no need for QR codes. By Alex Weprin Senior Editor It’s about to get a lot easier to buy something on ...

Disney announced a range of new products and tech partnerships aimed at improving the interoperability of its products and increasing shopability at its tech and data showcase last week, held for the ...

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it ...

The U.S. Department of Justice (DOJ) is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after a ...