SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

Adobe Systems is making its largest acquisition ever with the $4.75 billion purchase of San Mateo-based marketing tech company Marketo. San Jose-based Adobe on Thursday confirmed its intent to buy ...

Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo. This week brought forth rumors of a potential landmark deal that would shake up the marketing ...

Adobe plans to bulk up on it digital marketing muscle by acquiring Marketo for $4.75 billion. The deal, announced Thursday, underscores Adobe’s expansion beyond its roots in software like Photoshop ...

Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe. Last week, Adobe Systems Inc. announced it had reached an agreement to acquire ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

(Reuters) - Adobe Systems Inc (ADBE.O), the maker of image-editing software Photoshop, is in negotiations to buy Marketo Inc, a privately held cloud-based marketing software company, according to ...

LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced the recipients of its Adobe Experience Maker Awards and the Marketo Revvie Awards at Adobe Summit, spotlighting ...

After days of speculation, Adobe Systems today announced that it will indeed acquire marketing automation firm Marketo for $4.75 billion. This is Adobe's largest acquisition ever and a clear sign that ...