The last phrase one would use to describe native advertising today is “science-fictional.” Now, as we approach the end of 2016, native music advertising is no longer an anomaly. Several stakeholders, ...

Pharma TV ads have been breaking out their boogie shoes lately. A handful of branded drug ads currently on the air are using popular ‘70s light rock songs to accompany their treatment messages, both ...

As omicron begins to fade, and Americans shake off the coronavirus winter blues, advertisers are returning to the Super Bowl with big, bold campaigns. This year’s soundtrack veers from 2021’s tonal ...

Video games have seen more improvements than most media in the past decade. Graphics have improved, gameplay has improved (well, depending on who you talk to), and online play is a world past where it ...

I have a thing for music used in TV commercials. It’s borderline obsessive. A decent chunk of my downloaded music collection comes from songs I heard first in TV ads. Take this Nike spot from 2008, ...

Music is all around us, and if you happen to hear a tune that you like—in an advert, a film, or a prestige television show—then you’re going to want to know what it is. Or perhaps you’ve got something ...