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Cracker Barrel Unveils a New Logo

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

Bloomberg on MSN · 4d

Cracker Barrel Sinks as Logo Sparks Bud Light-Like Backlash

The slide in Cracker Barrel Old Country Store Inc.’s shares deepened on Thursday as a conservative backlash to the restaurant chain’s logo change intensified across social media.

USA TODAY on MSN · 3d

Cracker Barrel stock dips after rebranding backlash. What to know

Cracker Barrel experienced an almost $10 decrease in stock in one day after announcing it would be updating its restaurant and logo.

3don MSN

Cracker Barrel joins Bud Light, Target in branding backfires

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...

4don MSN

Critics deride Cracker Barrel’s new logo as ‘sterile,’ ‘soulless’ and ‘woke’

The restaurant chain’s stock tumbled after it unveiled a new look that notably left off the man in overalls and wooden barrel featured in the old logo.

Modern Distribution Management4d

Southern Glazer’s to Buy AB InBev’s NYC Distribution Unit

Busch’s New York City distribution operation and launch a new division to oversee its beverage portfolio in the region.

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