A new Edith Cowan University (ECU) study has found advertisements that encourage healthy choices can reduce cravings and intentions to consume unhealthy foods, and in some cases a 15-second message ...

A new study finds 15-second anti-junk food ads can reduce junk food cravings and unhealthy food intentions more effectively than longer ads.

By Dr. Liji Thomas, MD A single junk food ad may not sway adults, but the right 15-second health message can. Researchers reveal how ad length and framing shape cravings differently for normal-weight ...

A new study from Edith Cowan University (ECU) in Australia suggests that very short health advertisements could help people resist junk food cravings and make healthier choices. Surprisingly, the ...