News-Medical.Net on MSN

Short health ads reduce junk food cravings

A new Edith Cowan University (ECU) study has found advertisements that encourage healthy choices can reduce cravings and ...

Shorter may be sweeter: Study finds 15-second health ads can curb junk food cravings

A new Edith Cowan University (ECU) study has found advertisements that encourage healthy choices can reduce cravings and intentions to consume unhealthy foods, and in some cases a 15-second message ...
News Medical on MSN

Short anti-junk food ads cut adult cravings

By Dr. Liji Thomas, MD A single junk food ad may not sway adults, but the right 15-second health message can. Researchers reveal how ad length and framing shape cravings differently for normal-weight ...
Knowridge Science Report

15-second ads may be the secret to beating junk food cravings

A new study from Edith Cowan University (ECU) in Australia suggests that very short health advertisements could help people resist junk food cravings and make healthier choices. Surprisingly, the ...