As brands scramble to post orange content, Swift and her management team, Taylor Nation, have executed a masterclass in fan-led marketing, slowly unveiling elements of her release via fun Easter eggs hidden in live performances, interviews, and social posts.

Ever since Taylor Swift announced her 12th studio album, The Life of a Showgirl, Swifties have been deep in theory mode. From decoding the symbolism behind the release date to guessing the full list of collaborators,

Swift is worth $1.6 billion, according to Forbes estimates, making her the wealthiest female musician in the world. Swift joined the billionaire ranks in October 2023 amid the success of her $2 billion-grossing Eras Tour, and she became the first person to become a billionaire based solely on the value of her music catalog and concert tours.