Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new ...

Can Matthew Ball reverse Microsoft’s stagnating console gaming business? That’s the job he’s been tasked with as Xbox’s new ...

XBOX has a new chief strategy officer as part of another leadership shakeup from CEO Asha Sharma. How might Matthew Ball ...

Earlier this week, we covered the news that Xbox had hired a new executive to "strengthen the console side of the business" ...

Sharma announced Ball is joining Microsoft in a memo to Xbox employees this morning, seen by The Verge. She described Ball as ...

Microsoft has hired industry analyst Matthew Ball to help lead strategy for Xbox as the group prepares a transformational ...

Xbox CEO Asha Sharma has made further changes to the brand's leadership team, appointing industry analyst Matthew Ball as ...

They might take comfort, then, in Xbox’s new chief strategy officer’s belief that console gaming remains “important, durable, ...

Xbox is undergoing another major leadership reshuffle as it continues reshaping its gaming division for the future. The company has officially appointed industry analyst and venture capitalist Matthew ...

XBOX may revive classic franchises like Banjo-Kazooie and Lost Odyssey as Matthew Ball hints at a major strategy shift for ...

Another significant shift in Xbox leadership occurs this month.

A newly-published email chain reveals that Microsoft consulted with Matthew Ball, a leading force behind the emerging metaverse trend, to help with its growing Game Pass subscription. California ...