Elon Musk has created a new company, Macrohard, an AI start-up that aims to compete with Microsoft's influence in technology domain. The name is a cheeky play on Microsoft, an overt sign of competition.

Elon Musk announced on X that he’s creating a new AI company called Macrohard. The aim is to unleash legions of AI agents and dominate the AI software market.

The new AI venture, which has been launched under his xAI initiative, can simulate an entire software company like Microsoft, Musk claimed.