Get ready for logomania to come for your makeup bag: Louis Vuitton has entered the luxury beauty game with La Beauté Louis Vuitton, a collection of lipsticks, lip balms, and eye shadows. Announced back in March, the collection is a first for the French fashion house and serves as a natural extension of its storied brand heritage.

The campaign for the brand's first color cosmetics collection, debuting in China on Wednesday, will feature Hoyeon.

The House's new cosmetics creative director presented her first campaign full of pigmented lipsticks, balms, and eyeshadows fit for Black women.