Kendrick Lamar has been named a brand ambassador for Chanel, the fashion house confirmed Monday via Business of Fashion. In making the announcement, the Grammy and Pulitzer prize-winning rapper starred in Chanel’s latest eyewear campaign launching April 22.

As the luxury label’s newest ambassador, the Pulitzer-winning rapper has gained yet another major foothold in the world of fashion. Could this be a sign that Chanel is finally ready to try menswear?

Kendrick Lamar outside Chanel’s haute couture fall 2023 runway show. For Lamar, McNeill has been there since the beginning of his Chanel journey. In 2023, the rapper attended the Met Gala honoring Karl Lagerfeld in a quilted bomber designed by the house’s former creative director Virginie Viard.