Conservative activist Robby Starbuck questioned Davila’s role on the board in a recent video criticising Cracker Barrel’s direction. He linked the restaurant’s rebranding and new aesthetic to what he described as a long-running effort to prioritise progressive values.

Last week, it was Cracker Barrel CEO Julie Felss Masino who was under pressure for the logo rebrand and reports about her past work history. Conservative activist Robby Starbuck is now targeting Cracker Barrel Board of Directors member Gilbert Davila, according to a report from the New York Post.