An Alabama high school football team with 91 straight losses is turning to a new strategy to get in the win column — a sweat analysis led by Gatorade.

Their new Hydration Booster packets sold at Costco provide an electrolyte blend with no artificial sweeteners, flavors or ...

The Columbia High School football team has lost 91 consecutive games dating back to 2015. This year, the team is getting some ...

Gatorade officially announced the planned documentary series featuring Columbia High School’s football team, as well as other investments into the Huntsville football program.

The Detroit Tigers' special season continued on Tuesday night as they walked off the Houston Astros in the bottom of the 10th ...

Gatorade has launched the Gx Sweat Patch, a fitness wearable that tests sweat to offer tips on better hydration during workouts. The Gx Sweat Patch is available in a package of two for $25.

As for the new Gatorade flavor, Lightning Blast comes in a silver color, and as Circle K shared in a press release, comes with a "refreshing, fruity flavor." Not much else is known about the drink ...

This is Gatorade’s 50th anniversary, and in that time the market for specialty drinks has gone from non-existent to overcrowded with options.

Gatorade has become more than a $2-billion a year drink that was created from common ingredients worth no more than pocket change. "It came out to $44 and some odd cents," added Dr. Cade.

The WNBA & Gatorade are taking heat because of a slogan hatched by the latter this month. The sports drink brand launched its “Let Her Cook” campaign ahead of the 2025 WNBA All-Star Weekend to ...

A food activist has filed a complaint against Gatorade sports drink. Jan. 9, 2014— -- A food activist has filed a complaint with the New York State Attorney General against Gatorade sports ...