Apple and Google are lining up big phone launches for 2025. Apple is expected to unveil its thinnest iPhone yet, while Google prepares a Pixel lineup that leans harder on on-device AI. Apple’s fall showcase is reportedly set for Tuesday,

Google already gave us a Pixel 10 sneak peek, but we're also expecting next-gen accessories at its Aug. 20 event. Here's how to tune in.

Google didn't need to make its own smartphone. Even though the company spent several years having other manufacturers build phones it could slap its "Nexus" branding on, selling hardware is not core to Google's business.