Over the past few months Southwest Airlines has announced a number of controversial changes such as adding bag fees and changing its boarding process. Travelers have openly chastised the airline for its recent changes,

Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat when booking a flight. The new policy will begin on Jan. 27, 2026, according to the airline’s statement.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.